Our vision and strategy | Avenues Group

Our vision and strategy

Our strategy for 2018-21 explains how we will meet our ambitions for the people we support, our employees and the organisation, in line with our Vision, Mission and Values.

Our Vision:

Everyone should have the opportunity to be an active citizen and engaged in the community where they live.

Our Mission:

To challenge and overcome the disadvantage people face through illness, injury and disability.

Our Values:

Respect: We treat people as we would wish to be treated ourselves.

Excellence: We don’t settle for okay, we are determined to achieve more.

Integrity: We do the right thing, even if it takes more time and effort.

Pride: The work we do is something we want to tell others we are part of.



Better Lives, Better Jobs, Better Business: 
An introduction to our 2018-21 strategy

(View full strategy here)

2018 marked the 25th anniversary of Avenues, and the beginning of a new strategy which gives a stronger focus to what we do.

Our vision has not changed – we believe that everyone should have the opportunity to live in their own home, make choices and participate in community life.

But we know that many people with the most complex conditions still aren’t getting that opportunity, because they are living in boarding schools, assessment centres and psychiatric hospitals.

Avenues believes that with high-quality support, the vast majority of these citizens could lead healthier, more fulfilling lives in their home community, and at lower cost.

So we’re going to make sure that we are available to support this complex group to leave hospital. Through the Transforming Care programme, we’ll be working with the people themselves, families, Local Authorities and NHS England to find out how we can support them to find the right homes and the right level of support.

Of course, we also need to concentrate on providing those people we already support with consistently high-quality services. Person Centered Active Support and Positive Behaviour Support will be at the heart of everything we do. It will take commitment and skill, but we know the incredibly positive outcomes they bring.

One of our key measures of success will be the reduction in support for people over time, as they becomes more settled and any behaviours that challenge reduce.  And we’ll seek support as an organisation, continuing to invite the Tizard Centre at the University of Kent to be our critical friend, reviewing our services so we can to ensure quality and consistency across the group.

Our ambitions for the people we support are dependent on the organisation continuing to improve as a business and employer. We will make sure our services are properly funded and sustainable, and create stronger career pathways through our Skills for Care accredited in-house training team.

[Note  – CEO Steve James retired in 2019, with Jo Land taking over reponsibility for our strategy as interim Group Chief Executive]


Read the strategy